Fads come and go. The arts that are most flashy get the most media attention these
days, especially with a public with no real conception of what a martial art is.
Now, if we really wanted to propagate our art and garner a lot of publicity, we could train a stable of fighters specifically for going into the ring and taking out the MMA, K1, BJJ, etc fighters. These individuals would have to dedicate themselves to this regardless of the costs - as this sort of training takes a toll on everyone involved.
The ultimate martial art is a B2 with a load of standoff thermo-nuclear missiles
